Shoba brings medical and clinical research expertise. Shoba is a GP and a National Institute for Health Research (NIHR) Academic Clinical Lecturer at the Department of Primary Care and Population Health at University College London (UCL). Her research interests include educating patients about preventing and managing long-term conditions.

Shoba has an MSc in Public Health from the London School of Hygiene & Tropical Medicine, and a PhD in Primary Care and Population Health from UCL. Her thesis was on the development and evaluation of an online self-management education programme for people newly diagnosed with type 2 diabetes. The programme has been commissioned by NHS England and will be one of the first digital health programmes to be implemented by the NHS nationally.

Mufeedah brings local strategic knowledge as a Labour Councillor for her local Ward in Tower Hamlets as well as operational and financial expertise with a background is in internal audit within financial services, providing her with a breadth of knowledge across organisational functions. Mufeedah holds a Master of Business Administration from Westminster Business School and a BA (Hons) in English from University College London.

Camilla joined the WHFS board in 2019, bringing experience in technology strategy, governance and transformation from the financial services industry. She holds an MPhil in International Relations from Cambridge University and a BA (Hons) in Literature from the University of York. Camilla has volunteered and fundraised all her life, most recently at East London food banks during the COVID pandemic and in 2019 completed the Copenhagen Iron Man in aid of WHFS.

Annie brings a broad experience of health systems developed through her work at local, national and international levels in the private, public and third sectors in healthcare. She is a Strategy Director at Bart’s Health NHS Trust and has a special interest in technology and innovation. She has an MSc in Health Economics, Management and Policy from the London School of Economics.

Amelia joined the Board in 2019 and brings a wealth of legal experience. Ameila is General Counsel at Zoopla and prior to this, held positions at PwC and Eversheds. Ameila was brought up in Leeds, completed her law degree at Manchester University and moved to London to pursue her career. A mum of two, passionate about making a difference to women in their local communities.

Dong brings substantial financial experience as a business analyst at Credit Suisse, her role is to support and deliver market & regulation driven change initiatives. She holds a BA (Hons) in Finance from Durham University and a Masters’ Degree in Environmental Economics from Imperial College London.

Joanna brings a wealth of marketing experience having overseen portfolios at Royal London Insurance and currently Head of Business Solutions at Dixons Carphone. MSc in Economics and Logistics from Gandsk University.

Kate brings commissioning and midwifery expertise. Kate has worked strategically across many parts of the maternity system including maternity commissioning in East London. Kate led delivery of the STP maternity plan, East London ‘Better Birth’ pioneer programme and development of the Local Maternity System there.

Kate has also been part of maternity networks, expert reference groups for commissioning, post-natal and continuity of care, and research steering groups for complex programmes of research. Her special interests are homebirth, organisation of services to support midwives and women, co-production with service users, equality in service provision and for staff, and caring for women making complex care choices.